Since its establishment, the company has been committed to scientific and technological R&D investment, product technology innovation and brand marketing construction, and adheres to the corporate governance policy of "integrity management and quality first". It has successively won "China's leading leather shoe king", "National Quality Award", and "CCTV "China's Best Employer of the Year", "National Demonstration Enterprise for Deep Integration of Informatization and Industrialization", "China Industrial Design Center" and other honors.